Privacy Policy

This Privacy Policy covers the processing of personal data by Midland Structural Fabrications T/A Steels Direct whose registered address is 6 Waterside Business Park, Brettell Lane, Brierley Hill, West Midlands, DY5 3LH. Steels Direct is committed to protecting the privacy of your personal data whilst striving to provide the very best customer experience.

Under the General Data Protection Regulation (GDPR) and related laws Steels Direct has a legal duty to protect the personal information collected from you. This Privacy policy sets out to give our clients a crystal-clear understanding of how and why we process your data and our position in this regard.

For the purposes of this document and GDPR, as Steels Direct collects personal information from clients we are classed as the ‘data controller’ and will be associated within this document as ‘Steels Direct’, ‘we’ or ‘us’.

As a ‘client’, ‘customer’ or ‘user’ of Steels Direct products, services and/or web content including but not exclusively referring to this website ‘’, we have and utilise the right to collect, maintain and use your personal data as set our within this policy in accordance with GDPR laws.

Collection of personal data

Steels direct may collect personal identification information from users in a variety of ways, including, but not limited to, information provided when you access, purchase, sign up to or engage in any of our services activities of online content. Set out below include what data we collect and how Steels Direct utilise that data.

Information you provide to us – when you participate in access, purchase or sign up to any of our services, activities or online content such as newsletters,  subscriptions, surveys, downloadable guides or competitions Steels Direct received personal information about you which we use to provide these services. This may consist of data such as your name, email address, postal address, telephone number or any other material Steels Direct deem appropriate such as information about your construction project. This information may be used internally for marketing purposes but will never be passed on to third parties. The information you give is voluntary and you may choose not to give it except that it may prevent them from engaging in certain related activities.

Ordering a product or service from us – if you order a product or service from us, you will need to provide certain personal details including payment information so that your order can be fulfilled. We do not share this information with outside parties expect to the extent necessary to provide the services agreed.

Content you share with us – when you choose to share comments, photos, videos and other content with us we may receive personal information.

Information collected online – We may collect information about how you use our website or other online content and the devise you use to access services.

Email communication – We may use web beacons in our emails to track the success rates, read time and engagement of our emails.

Information from other sources – We may receive information about you from other sources (for example, missing information about your postal or email addresses) and add it to the personal information we hold about you. We may also receive data from other sources such as our business partners and social media platforms.

Web browser cookies – Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the website may not function properly.

How we use collected information

Steels Direct may collect and use personal information for the following purposes:

To improve customer service– the use of collected personal data information allows Steels Direct to provide our customers with a constantly improving level of service and helps us respond to your customer service requests and support customer needs more efficiently.

To personalise user experience – Steels Direct may use information to understand how users navigate online content and utilise our goods and services as a group and individually in order to better tailor our services and customer experience.

To process payments – Steels Direct may use information clients provide to process payments for goods and services. We do not share this information with outside parties and no specific payment information, that may jeopardise our clients security, is retained in our records.

For client contact – Steels Direct will use personal contact details with maintain relations with clients and relay details pertaining to any placed orders, past or present. We may also use these details to respond to inquiries, questions and/or other requests from potential clients.

For future marketing – Steels Direct may use collected personal data for marketing purposes to gain an understating of our users as a group or to send marketing to a group or singular users and/or customers.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of a any of your personal information stored within our company records.

Sharing your personal information

We do not sell, trade, or rent personal identification information to others unless specially requested by the person whose data is held. For example, if a customer requests their details be passed on to a subcontractor or alike. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined within this document.

Changes to this privacy policy

Steels Direct has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. By using the website of Steels Direct or purchasing any good or services from us you acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of any modifications.

Your acceptance of these terms

By using this website, you signify your acceptance of this policy. If you do not agree to this policy, please do not use this website. Please feel free to contact us at any time regarding your objections. Your continued use of the website following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions regarding this policy or the processing of your person data please feel free to contact us:

By post: Steels Direct, Waterside Business Park, Brettell Lane, Brierley Hill, West Midlands, DY5 3LH

By Phone: 01384 389096

By Email:

This policy was last updated March 2020.